Lakme: A Trusted Brand
Happy New Year 2017 !!!
This is my first article of 2017 so let’s just not waste time and get started. Lakme is a trusted Indian cosmetics brand which is ranked as number 1 among the various cosmetics brand in India. The brand is owned by Hindustan Unilever and run by Puskharaj Shenai, the CEO of Lakme. Kareena Kapoor Khan was the brand ambassador of lakme however, in 2016 Shraddha Kapoor became the new brand ambassador of lakme. The brand targets all the Indian women. It has around 110 salons at present.
Lakme provides variety of products for personal care which takes care of anti-aging, cleansing, hydration, moisturising, skin-brightening, skincare + makeup, sun protection, and hair styling products. They have come up with some excellent ideas like 9 to 5 products, lakme absolute products which lasts up to 16 hours, lakme youth perfect, and skin care added with makeup i.e. skincare + makeup products. The price of lakme products varies from high to low but most of the makeup products are expensive. The most commonly used products of lakme are lakme lotions, lakme lipsticks, lakme iconic kajal, lakme foundation and many more.
Lakme also organize a fashion week twice in a year in order to develop its bond with fashion and beauty, this fashion week is the largest fashion event of its kind in India. The competitors of lakme are Loreal, Maybelline, Garnier, Yardley, and Revlon. The products of these brands will also be reviewed in the future articles. The threat for lakme brand apart from the other emerging competitor brands could be the available cheap local brands and imitations. The only weakness of lakme brand is the high service costs involved and the news about presence of lead in lipsticks.
If you guys want me to focus on a particular product and review it, please write in the comments below and specify the product name. I will definitely review that product for you guys.
You can buy Lakme Absolute Sculpt Studio Hi-definition Matte Lipstick 3.7 g (Pink Caress) (also available in different colours) from flipkart at 30% discount.. hurry up !!!